Searching for a Great Copywriter
If you wish to use the internet to make money, you'll need a website. That website should be well written, most especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some are just gifted. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how are they going to be able to help you put up yours? Look at the copy on the copywriter's web site. If there are many grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's web site? This goes beyond the simple noticing of grammar mistakes. Does the website copy induce an emotional response as you are reading it? Does it cause you to feel affection for the writer? Does his or her words make you want to keep reading and discover more about person behind the words? Does the website copy make you want to jump to employ them immediately? Does the website I loved this copy make you feel like you have to leave? Does it make you furious? These are all really important responses and they require your attention.
Carry out some background research on the writer. Try to find reviews on forums and unbiased web sites. It's highly likely that the only reviews you are going to discover on the writer's website are going to address be glowing. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that site that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and testimonials. You should also ask the copywriter to provide you one or two references. Be sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for additional samples than are available on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer for information as to his/her reputation and character.